Senior Product Designer
B2B SaaS Strategy & Design Systems • 20+ Years Driving Enterprise Impact
I specialize in transforming complex legacy systems into high-performance platforms for global leaders like Dell Technologies and Prudential. Proven results include a 35% reduction in user friction, 58% adoption growth, and 20% faster development cycles.
EU Citizen • Open to European opportunities • Relocation-ready
About Me
Focused on solving the complexity of legacy systems and large-scale B2B platforms. With 20+ years in the trenches, including key roles at Dell Technologies and Prudential, my job is to turn fragmented tools into high-performance products.
I bridge the gap between product strategy, navigation architecture (L1-L3), and engineering execution. I don’t just design screens; I deliver operational efficiency and up to 20% faster development cycles through robust Design Systems and evidence-based decisions (Baymard/WCAG).
A 16-year tenure as a University Professor shaped my ability to mentor high-performing teams and navigate complex stakeholder environments. I currently leverage Generative AI to accelerate research synthesis and discovery, gaining speed without sacrificing analytical depth.
EU Citizen (Open to Relocation). I bring a pragmatic, outcome-driven approach to global, distributed teams, acting as a strategic lead contributor or design partner.
Expertise & Methodologies
Design Sprints
Reducing development risk: I align cross-functional teams to validate high-fidelity prototypes in 4 days, ensuring the roadmap is backed by user evidence before engineering starts.
Design Systems
Scaling technical efficiency: I build B2B systems with code-ready specs and governance guidelines. My focus is eliminating handoff friction and reducing long-term technical debt.
Journey Mapping
Optimizing complex ecosystems: I map multi-stakeholder flows for banking and insurance to uncover friction points for sales teams, translating insights into executable wireflows.
Generative AI
Accelerating research and automation: I integrate GenAI to synthesize large datasets and identify outlier insights. I design AI-driven features focused on automating manual workflows.
Prototyping Workshops
Shortening approval cycles: I lead 90-minute sessions to test critical hypotheses. My methodology focuses on high-alignment outcomes, with 90% of prototypes approved on the first pass.
Tools & Technologies
Figma
Design System Governance: Building and scaling complex B2B component libraries. Focus on high-fidelity prototyping and production-ready handoff to minimize engineering friction.
Miro & FigJam
Strategic Alignment: Leading workshops and service blueprinting with Sales, Product, and Engineering to define requirements and map multi-stakeholder journeys.
AI Stack (Perplexity, Claude, Dell AI)
Discovery Acceleration: Using GenAI to synthesize large research datasets and identify outlier insights, reducing discovery cycles without losing analytical depth.
HTML / CSS / JS
Technical Feasibility: Deep front-end knowledge used to bridge the gap between design and code, ensuring WCAG compliance and realistic interface constraints.
Jira & Kanban
DesignOps & Delivery: Managing end-to-end workflows in high-pressure environments, ensuring design maturity and consistent output across distributed teams.
Building the next generation of B2B SaaS
- Senior Product Design: Scale-ups and Enterprise products
- Product Strategy: Scaling ecosystems beyond UI implementation
- B2B Transformation: Solving complex legacy challenges
- Design Leadership: Mentoring teams and driving maturity
- EU Citizen: Open to On-site (EU) or Remote roles