Senior Product Designer | B2B SaaS Strategy & Design Systems 20+ Years | 3 Enterprise Companies | Impact-Driven Outcomes
Senior designer specializing in B2B SaaS transformation. Proven track record: 35% friction reduction, 58% adoption lift, 20% dev cycle improvement.
EU Citizen. Ready for European opportunities.
20+ years transforming B2B SaaS through strategic UX design.
At Dell Small Business Salesforce UX Transformation Challenge: 22% adoption due to excessive context-switching across 7 tools. Analysis & Strategy: Mapped sales rep workflows. Found 60% of access was repetitive data lookups. Consolidation > redesign. Design Solution: Built unified dashboard pulling critical data from multiple systems into single entry point.
Results:
• Adoption: 22% → 58%
• Deal Velocity: 25% faster
• Rep Productivity: +8hrs/week
• Strategic Insight: Complex tools fail from context-switching, not missing features.
At Prudential, mapped B2B insurance journeys with Itaú, XP, and BTG, fixing 15% losses from inconsistent UX. Built shared Design System increasing profitability 18%.
At Braskem, crafted Design Thinking framework for digital petrochemical lines, cutting dev cycles 20% by training 40 pros in consistent UX practices.
Generative AI accelerates my UX Research 50%. Workshops hit 90% prototype approval first pass. Revamped UX curriculum as university professor, from 20 to 40 monthly enrollments. Experienced with hybrid/remote global teams. EU citizen ready for European projects.
I run 4-day sprints aligning sales, product, and engineering. We exit with tested prototypes and prioritized roadmap in one week.
I build complete systems for complex B2B. Every component ships with guidelines, states, and code-ready specs. Zero handoff debate.
I map multi-stakeholder ecosystems like banks + insurance companys. I uncover invisible friction points for sales reps, delivering executable wireflows.
I use AI to analyze research data, uncover outlier insights, and design AI micro-interactions + agent-executable features.
I structure 90min sessions: problem → ideation → test. 9/10 prototypes get approved first pass.
Full Design Systems + complex B2B components. 90% of my daily workflow.
90min collaborative workshops with stakeholders (sales reps, product managers, engineering leads). Detailed journey maps.
Research data analysis + AI micro-interactions design. Outlier insights.
Corporate AI for internal projects.
Leverage technical knowledge to design realistic, code-ready interfaces.
Miro, Figma, Jira, Kanban