Case Studies

Detailed explorations of design processes, research findings, and measurable outcomes from real projects.

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Prudential – Individual Life Insurance Platform

Role Product Designer
Period 2020–2021 (1.5 years)
Location São Paulo, Brazil

Conception and design of a new individual life insurance sales platform, integrating partners such as Itaú, XP, and BTG. Worked on quantitative and qualitative research, persona definition, journey mapping, ideation, and prototyping.

Key Achievements

  • Created 10 personas and complete sales journey mapping
  • Led workshops with 64 participants to prioritize features
  • Prototyping and testing with consultants and wholesalers
  • Achieved usability improvements and reduced average policy issuance cycle to 11 days
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Wher – Safe Navigation App for Women

Role UX/UI Designer
Period 2018–2019
Location Turin, Italy

Experience and interface design for the first app that suggests safe routes for women, based on collaborative assessments of streets and regions.

Key Achievements

  • Research with 178 women across 6 European cities (Milan, Turin, Catania, London, Barcelona, and Berlin)
  • Created personas and empathy maps to guide design decisions
  • Structured screen flows and user journeys for improved navigation clarity
  • App launched with 4.7-star average rating in app stores
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Revista Ferroviária – Responsive Website

Role UX Researcher, UX/UI Designer, Frontend & Backend Developer
Period 2018
Location São Paulo, Brazil

Complete redesign of Revista Ferroviária website, modernizing the interface while preserving the essence of the previous version.

Key Achievements

  • Research with 459 users (subscribers, newsletter readers, and visitors)
  • Identified three main personas (CEO, young engineer, and commercial manager)
  • Implemented responsive design with improved navigation for desktop and mobile
  • Achieved +81% increase in new user rate according to Google Analytics
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Birra Virgilius – Craft Brewery Website

Role UI Designer, Frontend Developer, Photography & Image Production
Period 2018
Location Mantova, Italy

Creation of the institutional website for Birra Virgilius, including visual identity, typography, color palette, and photographic production of products.

Key Achievements

  • WordPress development with responsive design
  • Photographic production and image editing for beer catalog
  • Brand consolidation with "Birra da Favola" narrative, reinforcing artisanal and premium positioning
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