Case Studies

Optimized Salesforce journeys for Small Business sales reps at Dell, reducing friction by 35% through streamlined workflows, increasing adoption from 22% to 58%, and accelerating deal cycles by 25%.

Designed Prudential's B2B/B2C Life Insurance Plan Platform. Streamlined the electronic proposal workflow after a 64-participant FitGap study, achieving a 15% reduction in drop-off rate for strategic partners including Itaú, XP Investments, and BTG Pactual.

Created a Design Thinking framework for digital petrochemical initiatives at Braskem/Cazoolo, reducing development cycles by 20% while training 40 professionals in sustainable UX practices.

Research with 178 women across 6 European cities to design the first collaborative safe route navigation app. Launched with 4.7-star rating.

Complete modernization with research on 459 users, achieving an 81% increase in new user rate according to Google Analytics.

Brand consolidation with "Birra da Favola" narrative, complete photographic production, and WordPress development.