Case Studies

Detailed explorations of design processes, research findings, and measurable outcomes from real projects.

Featured Case

Dell Salesforce – SMB Sales Rep Journey Optimization

Company Dell Technologies
Role Senior Product Designer (Salesforce)
Period 2022–2024
Optimized Salesforce journeys for SMB sales reps at Dell, reducing friction by 35% through streamlined workflows, increasing adoption from 22% to 58%, and accelerating deal cycles by 25%.
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Prudential – B2B Insurance Platform

Company Prudential do Brasil
Role Product Designer
Period 2020–2021
Designed Prudential's B2B/B2C Life Insurance Platform. Streamlined the electronic proposal workflow after a 64-participant FitGap study, achieving a 15% reduction in drop-off rate for strategic partners including Itaú, XP Investments, and BTG Pactual.
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Braskem – Design Thinking Framework for Petrochemical

Company Braskem / Cazoolo
Role Senior Product / Service Designer
Period 2021–2022
Created a Design Thinking framework for digital petrochemical initiatives at Braskem/Cazoolo, reducing development cycles by 20% while training 40 professionals in sustainable UX practices.
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Wher – Safe Navigation App for Women

Company Wher (Startup)
Role UX/UI Designer
Period 2018–2019
Research with 178 women across 6 European cities to design the first collaborative safe route navigation app. Launched with 4.7-star rating.
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Revista Ferroviária – Responsive Website Redesign

Company Revista Ferroviária
Role UX Researcher, Designer, Full-Stack Developer
Period 2018
Complete modernization with research on 459 users, achieving an 81% increase in new user rate according to Google Analytics.
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Birra Virgilius – Craft Brewery Brand & Website

Company Birra Virgilius
Role UI Designer, Developer, Photographer
Period 2018
Brand consolidation with "Birra da Favola" narrative, complete photographic production, and WordPress development.
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