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Creation of the institutional website for Birra Virgilius, a craft brewery in Mantova, Italy. The project encompassed complete brand development including visual identity, typography, color palette, and photographic production of products. The goal was to establish a premium, artisanal positioning in the competitive Italian craft beer market.
Brand Strategy: Developed the "Birra da Favola" narrative positioning, connecting the brewery's artisanal approach to the rich storytelling tradition of the Mantova region, home to the poet Virgil.
Visual Identity: Created a cohesive visual system with carefully selected typography, a warm color palette reflecting the amber tones of craft beer, and elegant design elements suggesting premium quality.
Photography: Produced all product photography in-house, capturing the character of each beer variety through lighting, composition, and styling that emphasized the artisanal nature of the brewing process.
Web Development: Built a responsive WordPress site that serves as both a brand showcase and e-commerce platform, making it easy for the brewery to manage content and process online orders.
Results: Successfully established Birra Virgilius as a premium craft brewery with a distinctive brand identity and professional digital presence that supports both local and international sales.