Complete redesign of Revista Ferroviária website, modernizing the interface while preserving the essence of the previous version. As Brazil's leading railway industry publication, the project required balancing modernization with the trust and authority the brand had built over decades.
User Research: Conducted comprehensive research with 459 users across different audience segments—long-time subscribers, newsletter readers, and new visitors—to understand diverse needs and expectations.
Persona Development: Identified three distinct user archetypes: C-level executives seeking industry insights, young engineers looking for technical content, and commercial managers tracking market trends. Each persona informed specific design decisions.
Responsive Design: Created mobile-first responsive layouts ensuring optimal reading experience across all devices, critical for professionals accessing content on-the-go.
Full-Stack Implementation: Handled both frontend (HTML/CSS/JS) and backend development, ensuring performance, scalability, and easy content management for the editorial team.
Results: The redesign led to an 81% increase in new user acquisition while maintaining high engagement from existing subscribers, validating the balance between modernization and brand continuity.