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Research-driven design for a mission-critical app
Empathy-driven research to solve a real safety need
Women in European cities expressed genuine safety concerns when navigating unfamiliar routes, especially at night. Existing mapping solutions (Google Maps, Apple Maps) focused on speed and efficiency, not safety perception and real-time threat assessment.
Conducted qualitative interviews across Barcelona, Madrid, Berlin, Paris, Amsterdam, and Prague:
Collaborative Safety Rating System
Routes could be rated by users for safety metrics (lighting, crowds, police presence, reported incidents)
Real-time Community Insights
Live updates from other users about safety conditions, incidents, or helpful landmarks
Contextual Route Options
Multiple route suggestions prioritizing safety over speed, with transparent reasoning
Trust and Privacy Controls
User identity protection, granular privacy settings, and community moderation
Market validation and user engagement
"Finally, an app that understands my actual safety concerns, not just map efficiency." – Early adopter, Berlin
"The community ratings gave me confidence to explore new areas at night." – Regular user, Madrid
"This isn't just navigation—it's a community of women looking out for each other." – Active contributor, Paris