Senior Product Designer
B2B SaaS Strategy & Design Systems • 20+ Years Driving Enterprise Impact
I specialize in transforming complex legacy systems into high-performance platforms for global leaders like Dell Technologies and Prudential. Proven results include a 35% reduction in user friction, 58% adoption growth, and 20% faster development cycles.
EU Citizen • Open to European opportunities • Relocation-ready
About Me
Focused on solving the complexity of legacy systems and large-scale B2B platforms. With 20+ years in the trenches, including key roles at Dell Technologies and Prudential, my job is to turn fragmented tools into high-performance products.
I bridge the gap between product strategy, navigation architecture (L1-L3), and engineering execution. I don’t just design screens; I deliver operational efficiency and up to 20% faster development cycles through robust Design Systems and evidence-based decisions (Baymard/WCAG).
A 16-year tenure as a University Professor shaped my ability to mentor high-performing teams and navigate complex stakeholder environments. I currently leverage Generative AI to accelerate research synthesis and discovery, gaining speed without sacrificing analytical depth.
EU Citizen (Open to Relocation). I bring a pragmatic, outcome-driven approach to global, distributed teams, acting as a strategic lead contributor or design partner.
Expertise & Methodologies
Generative AI
Agentic Workflows & AI Systems Engineering: Trained in Prompt Engineering at Dell Technologies, I build custom AI agents and skills (Claude Code, Perplexity, Copilot, Figma, and Devin) that go beyond basic copy generation. I use them to run WCAG accessibility audits, design critiques, edge-case validation, qualitative research synthesis, and navigable prototypes, keeping quality delivery down.
Design Sprints
Roadmap Validation and Risk Mitigation: I facilitate cross-functional sprints to test high-risk product hypotheses in 4 days. By validating critical interactions with real users before coding, I protect engineering capacity and eliminate costly roadmap pivots.
Design Systems
Design System Governance & Scale: I architect production-ready component libraries that trade UI fragmentation for strict technical consistency. By enforcing code-level specs, I reduce long-term technical debt and cut front-end handoff cycles by up to 20%.
Journey Mapping
Complex Ecosystem Architecture: I map multi-stakeholder journeys across legacy B2B/Enterprise platforms (Finance, Insurance). I identify friction points between Sales, Support, and End-Users to turn fragmented operational steps into unified, scalable wireflows.
Prototyping Workshops
Stakeholder Alignment & Decision Acceleration: I run rapid 90-minute alignment workshops to resolve conflicting requirements among Product, Sales, and Engineering. This structured consensus-building drives a 90% first-pass prototype approval rate.
DesignOps & Governance
Scaling Design Impact: I establish design governance, workflow automation, and cross-functional handoff standards. By mentoring teams and refining design operations, I elevate UX maturity across distributed enterprise environments.
Tools & Technologies
AI Stack & Agentic Tooling (Dell Prompt Engineering Trained)
Custom Agent Architecture & Workflow Automation: Designing tailored agents, environment skills, and context pipelines using Claude Code, Figma, Devin, and Perplexity to automate discovery synthesis, WCAG accessibility audits, and design governance.
Figma
Design System Governance: Building and scaling complex B2B component libraries. Focus on high-fidelity prototyping and production-ready handoff to minimize engineering friction.
Miro & FigJam
Strategic Alignment: Leading workshops and service blueprinting with Sales, Product, and Engineering to define requirements and map multi-stakeholder journeys.
HTML / CSS / JS
Technical Feasibility: Deep front-end knowledge used to bridge the gap between design and code, ensuring WCAG compliance and realistic interface constraints.
Jira & Kanban
DesignOps & Delivery: Managing end-to-end workflows in high-pressure environments, ensuring design maturity and consistent output across distributed teams.
Building the next generation of B2B SaaS
- Senior Product Design: Scale-ups and Enterprise products
- Product Strategy: Scaling ecosystems beyond UI implementation
- B2B Transformation: Solving complex legacy challenges
- Design Leadership: Mentoring teams and driving maturity
- EU Citizen: Open to On-site (EU) or Remote roles